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Strictly speaking, an analytics platform is a piece of software that collects analytical data and presents it in visual formats so that human users can make sense of the data, compare reports and spot trends. Analytics vs business intelligence – what’s the difference? So that gives you an idea of what we’re looking at in this article but let’s just take a moment to clarify the difference between an analytics and business intelligence platform – just so we’re 100% clear on what we’re talking about. Here’s a quick preview of the analytics and business intelligence platforms we’re looking at today:
Yellowfin business intelligence platform free#
That said, if you’re looking for a free or affordable option, KlipFolio, WhataGraph and, of course, Google Analytics are the unanimous recommendations – it’s just not in the scope of this article. And, while Google does earn a place on our list, we’re talking about an advanced suite of tools designed for enterprise businesses.
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We’re only focusing on the very best analytics and business intelligence platforms in this article. We’re not going to look at Google Analytics or any free alternatives in this article. Which platforms are we looking at in this article? You can utilise this in your business to gain a competitive advantage and ensure you’re making the correct decisions – but first, you’ll need to decide what platform works for your use case. This enables them to better visualise their data and make more informed data-driven decisions. So, in this article, we’re looking at the best analytics and business intelligence tools available right now, but firstly: What is a Business Intelligence platform?Ī business intelligence platform is a system to help businesses analyze and understand large quantities of data at a time.
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In fact, it’s not even Google’s most powerful option. With a free tool like Google Analytics offering one of the best analytics platforms on the market, it’s easy to understand why so many businesses never explore alternatives or more powerful options.Īccording to data from W3Techs, Google Analytics has a whopping 84.1% market share of traffic analysis tools but this doesn’t mean it’s necessarily the best analytics platform on the market.